Nine Proven Strategies and Creative Approaches to Win Back Lapsed Donors
Webinar series brought to you in part by
CDR Fundraising Group
Presented by Mr. Bryan Terpstra
, Ms. Robin R. Riggs, L.W. Robbins Associates
Using lapsed modeling techniques can help you make the right choices regarding ROI for each segment and each program. This session will illustrate how to develop a pre-lapsing program that takes donors’ relationship to your organization and their giving patterns into account. Learn how to maximize reactivation rates and make the right investment decisions by carefully reviewing your annual communications plans and results for your lapsed program and lapsed audiences mailed in acquisitions. Plus, learn the top five creative approaches that are proven to work for lapsed audiences.
In this session, you will learn:
- How to develop an effective pre-lapsing program
- How to implement lapsed modeling techniques to maximize reactivation
- The best creative approaches to get lapsed donors to give again and again.
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Date and Time
Wednesday, June 23, 2010
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.-12:00 p.m. Pacific
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Registration
Fees:
New lower price!
Members: $75 (Remember to sign in to receive your discount)
Nonmembers: $100
Registration Deadline: 48 hours prior to the start of the program
Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.
There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.
Register online
Print a flyer and registration form [PDF]
Special NCDC Member Package:
Register for 3 webinars, get ONE additional free registration
Register for 6 webinars, get TWO additional free registrations
Register for 9 webinars, get THREE additional free registration
You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later!
Register for the NCDC Member Package
Financial assistance available through the NCDC Education Fund. More details
For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).
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Presenter Biographies
Mr. Bryan Terpstra
L.W. Robbins Associates
Bryan has over 20 years of direct marketing fundraising experience. Over the course of his career, he has had responsibility for managing strategy, production, and analysis for a number of large nonprofit organizations. Prior to joining Robbins, Bryan was an Account Director in the Fundraising & Membership Services division of Epsilon, a provider of fundraising solutions. Bryan is a frequent speaker and has also authored or co-authored several industry articles.
Ms. Robin R. Riggs
L.W. Robbins Associates
Robin Riggs is Chief Creative Officer for LW Robbins in Holliston, Ma. Robin has over 25 years of experience as a writer, brand strategist, and creative director in the direct marketing industry. Starting at Epsilon, and then leading direct marketing divisions at Cabot and Arnold Advertising, her client and media experiences are deep and varied. She speaks regularly at national and regional conferences for the DMA, DMFA and AFRP. In addition, she is an advisor of Thompson Island Outward Bound in Boston.
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