Using Technology for Sponsorship Development, Special Events and the Evolution of the e-journal

Webinar series brought to you in part by CDR Fundraising Group

Presented by Ms. Karen Perry, Eventjournal

Like any other fundraising technique, special events require the integration of many channels of promotion. This session will specifically address using web-based technologies to publicize your mission, events and to provide your supporters with more exposure and ultimately generate more revenue for your cause. The session will include information on internet search engines, utilizing e-mail blasts and web capabilities for providing event information, managing registration, and promoting sponsorship.

In this session, you will learn:

• The importance of web-integration for special events
• Techniques for using search engines, e-mail blasts and other web capabilities specifically for special events
• By viewing examples of events that have successfully used web-integration to promote their events.

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Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register online

Print a flyer and registration form [PDF]

Special NCDC Member Package:
Register for 3 webinars, get ONE additional free registration
Register for 6 webinars, get TWO additional free registrations
Register for 9 webinars, get THREE additional free registration

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later!
Register for the NCDC Member Package

Financial assistance available through the NCDC Education Fund. More details

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Ms. Perry’s experience includes positions at several leading New York ad agencies, as well as publishing and broadcast television. In addition, Ms. Perry’s training in social work has given her an inside perspective to the needs and workings of not-for-profit organizations. For the past 25 years, she has been active in the community and has served on numerous committees and boards. Ms. Perry received her M.S.W from Adelphi University and her B.A. from The Pennsylvania State University College of Communications.

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Nine Proven Strategies and Creative Approaches to Win Back Lapsed Donors

Webinar series brought to you in part by CDR Fundraising Group

Presented by Mr. Bryan Terpstra, Ms. Robin R. Riggs, L.W. Robbins Associates

Using lapsed modeling techniques can help you make the right choices regarding ROI for each segment and each program. This session will illustrate how to develop a pre-lapsing program that takes donors’ relationship to your organization and their giving patterns into account. Learn how to maximize reactivation rates and make the right investment decisions by carefully reviewing your annual communications plans and results for your lapsed program and lapsed audiences mailed in acquisitions. Plus, learn the top five creative approaches that are proven to work for lapsed audiences.

In this session, you will learn:

• How to develop an effective pre-lapsing program
• How to implement lapsed modeling techniques to maximize reactivation
• The best creative approaches to get lapsed donors to give again and again.

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Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register online

Print a flyer and registration form [PDF]

Special NCDC Member Package:
Register for 3 webinars, get ONE additional free registration
Register for 6 webinars, get TWO additional free registrations
Register for 9 webinars, get THREE additional free registration

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later!
Register for the NCDC Member Package

Financial assistance available through the NCDC Education Fund. More details

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Bryan has over 20 years of direct marketing fundraising experience. Over the course of his career, he has had responsibility for managing strategy, production, and analysis for a number of large nonprofit organizations. Prior to joining Robbins, Bryan was an Account Director in the Fundraising & Membership Services division of Epsilon, a provider of fundraising solutions. Bryan is a frequent speaker and has also authored or co-authored several industry articles.

Ms. Robin R. Riggs
L.W. Robbins Associates

Robin Riggs is Chief Creative Officer for LW Robbins in Holliston, Ma. Robin has over 25 years of experience as a writer, brand strategist, and creative director in the direct marketing industry. Starting at Epsilon, and then leading direct marketing divisions at Cabot and Arnold Advertising, her client and media experiences are deep and varied. She speaks regularly at national and regional conferences for the DMA, DMFA and AFRP. In addition, she is an advisor of Thompson Island Outward Bound in Boston.

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Small Changes to Your Website Can Drive Big Fundraising Results

Webinar series brought to you in part by CDR Fundraising Group

Presented by Ms. Colleen Cowette, SilverTech, Inc.

Paying attention to small, easy and affordable changes to your website can bring big fundraising results! All that is required is sound strategic planning and the proper web tools. If you wish someone in your organization had the skills, time or knowledge to update and maintain your website, this session is for you!

In this session, you will learn:

• Where to begin your planning, which changes to prioritize and what tools you need to begin your site transformation
• How to maximize new site updates and current content to increase the number of first-time visitors to your site with better search engine results
• New ideas on how to keep site visitors coming back.

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Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.

There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.

Register online

Print a flyer and registration form [PDF]

Special NCDC Member Package:
Register for 3 webinars, get ONE additional free registration
Register for 6 webinars, get TWO additional free registrations
Register for 9 webinars, get THREE additional free registration

You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later!
Register for the NCDC Member Package

Financial assistance available through the NCDC Education Fund. More details

For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).

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Colleen oversees the entire Account Management group and personally manages key agency client accounts such as Metropolitan Family Services, Divine Word Missionaries, Life is good, and others. Colleen provides leadership and counsel to clients on strategy, online fundraising, information architecture, project management, and creative. She has also served more than 20 years of civic service, including serving as Executive Director of a non-profit organization and as Board Director for several regional non-profit organizations. She is an accomplished speaker and has written for Dimensions.

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