PURLs: A Simple Way to Get Started with Multi-Channel Fundraising Webinar series brought to you in part by CDR Fundraising Group Presented by Mr. Charles Fraga, Mr. Tony Fraga, Direct Development, Inc. This session will focus on how to get going with multi-channel fundraising that doesn’t cost a lot of money and isn’t super complex involving too many channels. Participants will learn a simple and affordable way to get onto the “multi-channel” world through the use of PURLs, which nearly always boosts response rates when compared to direct mail alone. In this session, you will learn: Multi-channeling is not to be feared, rather it is simple and affordable How to incorporate PURLs into your program By viewing examples of where the use of PURLs boosted response rates Back to top Date and Time
PURLs: A Simple Way to Get Started with Multi-Channel Fundraising
Webinar series brought to you in part by CDR Fundraising Group
Presented by Mr. Charles Fraga, Mr. Tony Fraga, Direct Development, Inc.
This session will focus on how to get going with multi-channel fundraising that doesn’t cost a lot of money and isn’t super complex involving too many channels. Participants will learn a simple and affordable way to get onto the “multi-channel” world through the use of PURLs, which nearly always boosts response rates when compared to direct mail alone.
In this session, you will learn:
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Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.
There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.
Register online Print a flyer and registration form [PDF] Special NCDC Member Package: Register for 3 webinars, get ONE additional free registration Register for 6 webinars, get TWO additional free registrations Register for 9 webinars, get THREE additional free registration You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later! Register for the NCDC Member Package Financial assistance available through the NCDC Education Fund. More details
For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).
Charles Fraga is President of Direct Development, Inc., www.directdevelopment.com (Falls Church, VA, and Portland, OR). His firm has been providing consulting and production services to the Archdiocese of Portland since 2004. He has been a direct mail fundraising consultant to non-profits for over 30 years. His specialty has been in assisting Catholic non-profits to be good stewards of the funds entrusted to them by generous donors, including dioceses, seminaries, social service organizations, universities, and high schools. He can be reached at cfraga@directdevelopment.com. Tony has been the Director of Sales & Marketing for Direct Development since 2005, and has 10 years experience in the direct marketing industry. He specializes in keeping up with new trends in direct response marketing for direct mail, email, and web-based response channels, as well as best practices for integrated and highly-personalized marketing to donors. He currently presents several workshops and leads roundtable sessions on various direct marketing topics, including list research and data acquisition, multi-channel campaigns, personalized marketing strategies, and cost-effective direct mail packages.
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Successful Management Practices for the Ministry of Fundraising Webinar series brought to you in part by CDR Fundraising Group Presented by Mr. Francis P. Bourdon, The Association of Marian Helpers Successful corporations depend on every employee understanding the mission of the company and successful management policies; Nonprofits are no different. Learn how to incorporate best business practices AND the mission into the daily operation of your organization so that every employee is accountable and committed to what they do. In this session, you will learn: The importance of every employee understanding the mission of your organization Tactics you can incorporate into your office to promote best practice and commitment to mission How to assure all of your employees are accountable and committed to what they do Back to top Date and Time
Successful Management Practices for the Ministry of Fundraising
Presented by Mr. Francis P. Bourdon, The Association of Marian Helpers
Successful corporations depend on every employee understanding the mission of the company and successful management policies; Nonprofits are no different. Learn how to incorporate best business practices AND the mission into the daily operation of your organization so that every employee is accountable and committed to what they do.
Mr. Bourdon graduated from Anna Maria College (1989) with an M.B.A. and has achieved several other educational and professional achievements, including Executive Development Program from American Management Association, and a certificate in Finance and Banking from the National School of Banking at Fairfield University. He is also a graduate of the U.S. Army Staff and General Officer College. He retired as a Lieutenant Colonel with the Massachusetts National Guard, where he served for 36 years. Currently, Mr. Bourdon also serves on the NCDC Board of Directors and as a lector.
The Ins and Outs of Monthly Giving Webinar series brought to you in part by CDR Fundraising Group Presented by Jo Sullivan, CDR Fundraising Group Monthly giving seems to be everywhere these days. You see charities breaking into DRTV, maximizing the web and even making the monthly ask in the mail. Why - what happened? There was a time when only a handful of charities could make this giving method work - but all that has changed. Come learn the ins and outs of monthly giving - from data to creative - from offline to DRTV - and everything in between. We'll take a look at all the must haves for you or your client's program and walk you through a program's growth and maturity, so you will be able to take on the "golden" channels of TV and face-to-face. You'll walk away inspired that you, your charity, or your client's charity can build a monthly program that will drive net income and increase awareness for you! Back to top Date and Time
The Ins and Outs of Monthly Giving
Presented by Jo Sullivan, CDR Fundraising Group
Monthly giving seems to be everywhere these days. You see charities breaking into DRTV, maximizing the web and even making the monthly ask in the mail. Why - what happened? There was a time when only a handful of charities could make this giving method work - but all that has changed. Come learn the ins and outs of monthly giving - from data to creative - from offline to DRTV - and everything in between. We'll take a look at all the must haves for you or your client's program and walk you through a program's growth and maturity, so you will be able to take on the "golden" channels of TV and face-to-face. You'll walk away inspired that you, your charity, or your client's charity can build a monthly program that will drive net income and increase awareness for you!
Register online Print a flyer and registration form [PDF] Special NCDC Member Package: Register for 3 webinars, get ONE additional free registration Register for 6 webinars, get TWO additional free registrations Register for 9 webinars, get THREE additional free registrations You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later! Register for the NCDC Member Package Financial assistance available through the NCDC Education Fund. More details
With more than 15 years of marketing experience, Jo Sullivan has recently joined Creative Direct Response Fundraising Group as a Senior Director of Integrated Marketing. Previously, Jo had been with the ASPCA (American Society for the Prevention of Cruelty to Animals) since 1999. She served as Executive Vice President of External Affairs, and lead the strategic direction of the ASPCA’s Development, Special Giving, and Marketing & Licensing efforts. She was responsible for growing the organization into a leading not-for-profit. In her 10 years at the ASPCA, Ms. Sullivan steered the organization through tremendous fundraising growth, as total fundraising revenue has grown by more than 500 percent. Jo served as Board Chairman at Direct Marketing Association Nonprofit Federation, and is also on the Editorial Board at Fundraising Success Magazine. Jo frequently represented the ASPCA at various industry events and conferences and served as an official ASPCA spokesperson in the media appearing on the Ellen DeGegeneres Show, The Today Show and Martha Stewart. She earned her B.A. in Communications and Public Relations from the University of North Carolina at Greensboro and currently resides in Annapolis, MD.
