Event/Track:
Direct Marketing

Audience:
Intermediate

Description:
Come hear how other organizations expanded to online, telemarketing, monthly giving and/or donor clubs. This session will help you determine when it's time to move beyond direct mail and how to enhance donor relationships and revenue.

At the end of this session, you will:
Know when and how to incorporate additional direct response programs.

Event/Track:
Direct Marketing

Audience:
Intermediate/Advanced

Description:
Exploring your own donor data can help you customize what each donor receives from your organization. This session will address the latest techniques for mining data and segmenting house files to maximize results.

At the end of this session, you will:
Know the latest techniques for mining data and segmenting your house file

Event/Track:
Direct Marketing

Audience:
All levels

Description:
Today's (and more importantly tomorrow's) Catholic is a changing face. With a younger, more diverse market, yesterday's direct marketing approaches may no longer work.

At the end of this session, you will:
Understand how the Catholic community is changing; Know how to use direct marketing to connect with the changing community

Event/Track:
Direct Marketing

Audience:
Intermediate/Advanced

Description:
Witness the stories of fundraisers who ventured into the wilderness of unproven fundraising approaches. They'll share their successes and failures as indicated through tests of different appeals.

At the end of this session, you will:
Understand how testing can benefit your direct marketing program

Event/Track:
Emerging Markets

Audience:
All levels

Description:
The face of yesterday's donors is much different than the face of tomorrow's. Learn how to reach two non-traditional segments- the younger donor and the non-Catholic donor- to broaden your market.

At the end of this session, you will:
Identify two new markets and learn techniques for engaging younger and non-Catholic donors.

Event/Track:
Emerging Markets

Audience:
All levels

Description:
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Event/Track:
Emerging Markets

Audience:
All levels

Description:
If you haven't yet discovered how Facebook, MySpace, Twitter and other social networking sites can further your fundraising efforts (or if you aren't even sure what social networking is), this session will put you in the know! It will address the fundamentals of social networking and provide you with tools to start networking.

At the end of this session, you will:
Know why social networking is essential for continued fundraising success and how to use it to further your mission

Event/Track:
Emerging Markets

Audience:
Intermediate/Advanced

Description:
Using electronic media to connect with current donors is one thing; but how can you find NEW donors using e-mail and the web? This session will outline specific techniques for acquiring new donors using new media.

At the end of this session, you will:
Know how to use SEO, registration, backend premiums and PURLs to acquire new donors.

Event/Track:
Emerging Markets

Audience:
All levels

Description:
Using e-mail, the web and other new outlets shouldn't replace traditional fundraising techniques. Learn from nonprofit organizations that have integrated planned and major giving, direct marketing, the web, e-mail and other techniques to successfully cultivate donors through a multi-channel approach.

At the end of this session, you will:
Understand how to incorporate multimedia channeling into your fundraising program.

Event/Track:
Fundamentals

Audience:
Beginner

Description:
If terms like ROI and BRE leave you SOL, this session will help. Learn the basics of the fundraising process, along with the terminology that will help you further your understanding.

At the end of this session, you will:
Have a basic understanding of the fundraising process and terminology.

Event/Track:
Fundamentals

Audience:
Beginner

Description:
Using direct mail to communicate your mission will help build relationships while gathering needed support. In this session, learn fundamental and effective direct mail techniques, including using list brokers, list exchanges, basic copy and design priciples and the importance of acquisition.

At the end of this session, you will:
Have a basic understanding of the direct mail process

Event/Track:
Fundamentals

Audience:
Beginner

Description:
Fundraising is more than dollars and cents: it's about creatively telling your story and connecting with those who believe in what you do. Think out of the box in this unique session to come up with new ways to connect with your supporters.

At the end of this session, you will:
Have a list of creative strategies you can use immediately in your office to connect with donors.

Event/Track:
Fundamentals

Audience:
Beginner

Description:
While fundraising can seem as simple as asking for a dollar, there are a number of essential practices your office must employ. Financial, legal and internal procedures are all essential, both to be successful and to be legal!

At the end of this session, you will:
Know which policies and procedures are a must-have in your fundraising office.

Event/Track:
Fundamentals

Audience:
Beginner/Intermediate

Description:
For many, the hardest part of asking for a gift is the ask. This session will share first-hand solicitation techniques and give you the confidence you need to ask for your next big gift.

At the end of this session, you will:
Know several solicitation techniques you can use immediately.

Event/Track:
Leadership Development

Audience:
Executives

Description:
Leaner times demand more of managers. Making tough decisions properly, protecting your budget wisely, managing change smoothly, and getting good organization culture are essential for continued development success. Know how to seek out opportunities uncovered by the crisis.

At the end of this session, you will:
Understand what to keep and what to change and know how best to manage the change needed.

Event/Track:
Leadership Development

Audience:
Executives

Description:
Successful corporations depend on every employee understanding the mission of the company and successful management policies; Nonprofits are no different. Learn how to incorporate best business practices AND the mission into the daily operation of your organization so that every employee is accountable and committed to what they do.

At the end of this session, you will:
Identify tactics you, as an executive, can incoporate into your office to promote best practice and commitment to mission.

Event/Track:
Leadership Development

Audience:
Executives

Description:
With increased scrutiny of the nonprofit sector, laws are in a constant state of flux. Learn what issues are currently facing fundraisers and how they impact your organization and fundraising efforts.

At the end of this session, you will:
Understand the pressing legal issues facing fundraisers and their impact on your office.

Event/Track:
Leadership Development

Audience:
Executives

Description:
Good leadership is essential in any size operation. Learn how you can apply principles of good leadership to your organization, regardless of size. Develop your own personal leadership vision.

At the end of this session, you will:
Know how good leadership principles can be applied to an organization your size, how to move from strategic planning to effective implementation, and how to build organizational capacity.

Event/Track:
Leadership Development

Audience:
Executives

Description:
Every office requires the proper care and feeding to foster a creative, growing environment. Your leadership sets the tone for your office: discover how you can create an environment conducive to growth and prosperity!

At the end of this session, you will:
Have strategies for fostering a creative office environment.

Event/Track:
Major Gifts

Audience:
All levels

Description:
Too often, the leap between direct marketing and major gifts seems overwhelming. At the session, participants will have the opportunity to listen to the voices of experience from Mercy Home for Boys and Girls, an organization who has mastered the art of making this critical fundraising transition.

At the end of this session, you will:
Know how you can use one organization's experience to guide your own leap from direct marketing to major gifts.

Event/Track:
Major Gifts

Audience:
All levels

Description:
What makes the female major donor different from the male major donor? Expectations are often different between the two, and it is crucial for you to know the difference.

At the end of this session, you will:
Understand the difference of female donors' expectations and how to best meet those expectations.

Event/Track:
Major Gifts

Audience:
Beginner/Intermediate

Description:
So often, major gifts are tied to a specific campaign. But when the campaign is over, or there is no campaign in the near future, how can you solicit major gifts? This session will provide guidance on establishing and maintaining a regular major gifts program.

At the end of this session, you will:
Know the essentials for cultivating major gifts on a regular basis.

Event/Track:
Major Gifts

Audience:
Intermediate/Advanced

Description:
Have first-hand strategies for asking for major gifts.

Event/Track:
Major Gifts

Audience:
Beginner/Intermediate

Description:
Major gifts are not just for the big shops! Small fundraising office are finding success in establishing major gifts programs and moving their current donors to a higher giving level. Find out how!

At the end of this session, you will:
Know how your small office can incorporate major gifts into your fundraising program.

Event/Track:
Parishes

Audience:

Description:
The parish environment poses its own opportunities and challenges for fundraisers. This session will address what makes fundraising in a parish unique. Learn how to work with pastors and parishioners, how to talk about fundraising and most importantly, how to raise funds within the parish environment.

At the end of this session, you will:
Have strategies for raising funds within a parish environment.

Event/Track:
Parishes

Audience:

Description:
The parish environment poses its own opportunities and challenges for fundraisers. This session will address what makes fundraising in a parish unique. Learn how to work with pastors and parishioners, how to talk about fundraising and most importantly, how to raise funds within the parish environment.

At the end of this session, you will:
Have strategies for raising funds within a parish environment.

Event/Track:
Parishes

Audience:

Description:
Creating and executing a strategic plan is essential for parishes to set direction and prepare for the future. This session will include specific strategies for parishes to create their own strategic plan and stick to it!

At the end of this session, you will:
Understand the importance of having a strategic plan and have strategies for creation and adherence.

Event/Track:
Parishes

Audience:
All levels

Description:
[Cross-listed with Schools] While many of a parish’s or school’s supporters will be locally based, that doesn’t eliminate the importance of communication. In fact, communication is key to successful fundraising. Learn how to best communicate with your parish and schools’ constituents.

At the end of this session, you will:
Understand the importance of communication in the fundraising process and know specific techniques for optimal communication.

Event/Track:
Planned Giving

Audience:
Intermediate/Advanced

Description:
As with all other fundraising techniques, learning generational differences is essential in planned giving. This session will explore strategies and gift plans targeting different age groups.

At the end of this session, you will:
Understand the difference between generations, their giving patterns and how to translate these differences to planned giving.

Event/Track:
Planned Giving

Audience:
Intermediate

Description:
The planned giving registration process can get increasingly complicated. Learn more about this required process to assure your program is legal.

At the end of this session, you will:
Know the regulations for various states and how to assure your compliance.

Event/Track:
Planned Giving

Audience:
All levels

Description:
Learn the essentials to maintaining a successful planned giving program. This session will include information on planned giving audits, policies, and integration of planned giving into a development program.

At the end of this session, you will:
Know the best practices of planned giving.

Event/Track:
Planned Giving

Audience:
Intermediate/Advanced

Description:
This session will reveal the number-one myth about planned gifts and give five specific suggestions for marketing your planned giving program.

At the end of this session, you will:
Know the definition of "the ultimate gift" and have a plan to steer your prospects toward theirs.

Event/Track:
Planned Giving

Audience:
Intermediate/Advanced

Description:
Both capital campaigns and planned giving ask for an intense committment from your donors. How can you further this relationship with the donor to translate from one type of gift to the other? It's as easy as listening, taking notes, and using the charity’s resources to develop ideas that will add value to the donor’s planning.

At the end of this session, you will:
Know how to incorporate planned giving and capital campaigns

Event/Track:
Schools

Audience:

Description:
One of the best investments a school can make is in the attention it gives to one of its most precious resources: its alumni. Providing alumni with networking opportunities, continuing education options and advising and reunion services are just a few of the ways to develop those close relationships with graduates that will make them more likely to then invest in the school through an annual fund or other gift. This session will examine these and other alumni services and provide ideas on how to integrate them into the cultivation and solicitation process.

At the end of this session, you will:
Have ideas for succesfully integrating alumni into the cultivation and solicitation process.

Event/Track:
Schools

Audience:

Description:
Long range plans. Strategic plans. Financial plans. Master building plans. Development plans. Curriculum plans. It seems that schools are continually in a planning mode and frustrations often mount when these plans seem to simply end up gathering dust. This session will deal with integrating a school’s existing plans, assessing and filling any omissions in them, and then developing action plans that will ensure that one more binder is not just added to the shelf but rather real change is realized.

At the end of this session, you will:
Know how to best integrate and assess a school’s existing plans and develop appropriate action plans.

Event/Track:
Schools

Audience:

Description:
The one person development office is often the rule rather than the exception in Catholic high schools. Pulled in ten different directions, all of them important, development directors struggle to prioritize tasks and to work smarter. This session assists directors and administrators in creating workable development plans that maximize the use of board members, other volunteers, technology and support staff. Also discussed are networking and affinity groups that can be created among high schools in a geographic area.

At the end of this session, you will:
Have strategies for operating a one person school development office.

Event/Track:
Schools

Audience:
All levels

Description:
[Cross-listed with Parishes] While many of a parish’s or school’s supporters will be locally based, that doesn’t eliminate the importance of communication. In fact, communication is key to successful fundraising. Learn how to best communicate with your parish and schools’ constituents.

At the end of this session, you will:
Understand the importance of communication in the fundraising process and know specific techniques for optimal communication.

Event/Track:
Supplemental

Audience:
All levels

Description:
Maintaining successful relationships with foundations and corporations can be key in your fundraising program. Hear from an organization that has benefited from their relationship with a foundation, as well as a representative from a foundation. Learn how to successfully apply for (and get!) grants.

At the end of this session, you will:
Have some key tips for successful grantmaking.

Event/Track:
Supplemental

Audience:
All levels

Description:
"Going green" is not just a passing fad; it's a necessity for the future. Find out how your office can be better stewards of our earth and possibly save some money at the same time!

At the end of this session, you will:
Have strategies for immediate and long term "greening" of your office

Event/Track:
Supplemental

Audience:
All levels

Description:
Do you ever wonder if there statements like "That never works" or "All donors like to…" are true? This session will take some of the top misperceptions in the fundraising field and bring the truth to light.

At the end of this session, you will:
Know the reality behind some misperceptions in the fundraising field.

Event/Track:
Supplemental

Audience:
All levels

Description:
NEEDED

At the end of this session, you will:

Event/Track:
Supplemental

Audience:
All levels

Description:
Find out how to make your fundraising messages powerful and passionate. Hear Bernard Ross explore the ideas in the Heath Brothers’ book Sticky Ideas. Ross takes the SUCCESS formula and gives it his own unique twist - making all the ideas and principles relevant to a non-profit setting. Find out how a brick became the most powerful fundraising message in South America and how you can learn from Picasso in your fundraising.

At the end of this session, you will:
Know what makes urban myths so powerful and why they have such resonance - as well as showing how to craft a simple but truthful story from a complex reality.

Event/Track:
Supplemental

Audience:
All levels

Description:
Fundraisers often consider the phone for "cold calling" solicitation, but are you utilizing this simple tool for every day donor cultivation? This session will highly some strategies for how you can use the phone in every day situations to maintain relationships with your donors.

At the end of this session, you will:
Have strategies for using the phone in situations other than cold calling.

Event/Track:
Supplemental

Audience:
All levels

Description:
Find out how to make your fundraising messages powerful and passionate. Hear Bernard Ross explore the ideas in the Heath Brothers’ book Sticky Ideas. Ross takes the SUCCESS formula and gives it his own unique twist - making all the ideas and principles relevant to a non-profit setting. Find out how a brick became the most powerful fundraising message in South America and how you can learn from Picasso in your fundraising.

At the end of this session, you will:
Know what makes urban myths so powerful and why they have such resonance - as well as showing how to craft a simple but truthful story from a complex reality.

Event/Track:
Supplemental

Audience:
All levels

Description:
Special events can be successful friend and fund raisers, but they are also a key opportunity to acquire long-term supporters. Find out how you can use your event to promote your mission and acquire long-term donors.

At the end of this session, you will:
Know how to segue event participants into long-term donors.

Event/Track:
Supplemental

Audience:

Description:

At the end of this session, you will:
EMPTY ROOM